Business English Day 4 - Risk#2

1. Vocabulary

prevalence : 널려있는, 만연한 

obesity : 비만 

meet : 목표를 달성하다 

hostile : 적대적인, 경쟁 

huge seller : 잘팔리는것 

pressure : 압박 

household : 세대, 가정, 가구 

digestion : 소화 

carbohydrates : 탄수화물 

significant : 중요한 = important 

drastically :  과감하게

dramatically : 극적으로

embarked : 배를띄우다 

encourage : 용기를주다.

awareness :  알아채고있음, 인식

persuasive :  설득력있는

scientifically-backed : 과학적인 뒷바침, 근거 = supported 

ingredient : 성분, 재료

extinguisher : 소화기 

tackled : 잡다 

demand : 요구 

despite : ~에도 불구하고, 자기도 모르게

immediately : 즉시, 즉각

urgency : 긴급, 위급, 급박

2. Risk Analysis for McCain

Out of the frying pen
후라이펜 밖으로 나오다.

Recently, there has been growing concern in Europe about the prevalence of obesity, especially among children.
최근 유럽내에 특히 어린아이들 사이에 만연이 퍼지는 비만에 대한 우려가 커지고있습니다.

Newspapers, magazines, and TV have all taken up the call for a healthier diet.
뉴스나 잡지, TV에서 건강한 식습관에 대해 언급하고있습니다.

In order to remain successful McCain needs to be aware of such trends and the potential risks they pose to the company.
McCain이 성공하기 위해선 이러한 추세와 잠재된 위험을 인지해야합니다.

It has always seen itself as careful to listen to and respond to public demand
항상 자신을 돌아듯이 주의하고 듣고 대중의 요구에 반응해야합니다.

- and has a successful track record in introducing new products to meet the changing environment.
그리고 변화하는 환경에서 신제품 출시 해  성공의 기록을 쌓아야 합니다.

Back in 1979 the company was the first to introduce a chip that could be cooked in the oven rather than the deep fryer and this is now widely seen as a healthier and easier-to-prepare alternative to the fried chip.
1979년에는 프라이 대신 오븐에서 조리 할 수있는 칩을 처음으로 소개했으며 현재 프라이 칩 대신 건강하고 제조하기 쉬운 대안으로 널리 보급되었습니다.

The more recently launched McCain Home Fries oven chip is a huge seller.
최근에 출시된 McCain의 홈 프라이 오븐칩은 최대판매원입니다.

The challenge for McCain now is to ensure that they are able to market their products in increasingly hostile conditions.
현재 McCain의 과제는 점점 더 대립되는 상황에서 제품을 판매 할 수 있도록하는 것입니다.

PEST analysis for McCain

Political

The growing pressure to make foods healthier has led to widespread discussion of the possibility of higher taxes on unhealthy food, restrictions on advertising (e.g. during children's TV), regulations limiting what may be sold in schools, requirements to label fat, sugar, and salt content more clearly and even the suggestion of health warnings on packets.

Economic

Because all adults work in more and more households, the market for quality prepared food seems likely to continue growing. People generally have more money but less time, and seek products that allow them to prepare good food quickly. People have been prepared to spend more on sophisticated, higher-quality prepared products, but a downturn in the economy could see a choice of more basic items.

Social & Cultural

Recent health advice given to the public has led to a change in consumer demand. There have been many warnings about eating too much salt and saturated fat. The media regularly include chips within the category of unhealthy or junk food

Technological

New technology has led to new kinds of 'functional food' items (e.g. margarine that helps reduce your cholesterol levels, yoghurts that help your digestion, etc.) to appear on the shelves, claiming to offer positive health benefits. Potatoes are naturally high in vitamin C and natural carbohydrates - but the technological challenge is retaining nutritional value and flavour while making the product easier to use, or usable in new ways.